Information is read, stored and viewed by different areas of the brain – the right and left hemispheres- which offer two different ways of thinking (chapter 5, no 2). The left hemisphere specializes in analytical and logical thinking, and excels in the treatment of language and writing. For its part, the right hemisphere is more synthetic and subjective, and excels in the playback and interpretation of images :
The image is a word that does not say,
Technological benchmarks for images on screens
1214 The first memory schemas (Bacon, Oresme, Lully, etc.)
1440 The printing press (Gutenberg).
1494 The typographic rules (Aldus Manutius).
1757 The Encyclopedia (Diderot).
1785 Beginnings of Industrial mapping (William Playfair).
1828 Photograph (Niepce).
1891 The lithographic poster (Henri de Toulouse-Lautrec).
1881 35mm cinema (Thomas Edison).
1902 Cinematic special effects (Georges Melies).
1945 The concept of hypertext (Vannevar Bush).
1951 Mainstream television, North America (NTSC).
1965 The first ideographic writing (C.K. Bliss).
1968 The interactive interface (Douglas Engelbart).
1972 A first iconic code (Henry Dreyfuss).
1972 The first video game blockbuster (Nolan Bushnell).
1980 The WYSIWYG display microcomputer (Steve Jobs).
1987 The links between pages (Bill Atkinson).
1988 The multimedia digital compression (MPEG).
1989 Web pages (Tim Berners-Lee).
1995 The new generation of special effects, 3D modeling and Animation film (John Lasseter).
1997 Catalogs of film distribution (Netflix)
2002 Exchange Network Flickr (photo).
2006 Motion sensor console (Nintendo, Wii).
2007 Touch interfaces for mobile devices (Steve Jobs).
2008 Large digital cinema (IMAX 3D).
2010 Exchange Network Pinterest (photo tec.)
2012 Dome screen (Luc Courchesne).
2013 Sniper-augmented reality (Google Glass).
2014 The augmented reality headset (Oculus Rift).
2015 Portable Object (Wearables) with screen (Apple Watch).
The film “Vol de rêve” (Flight of Dreams) was created using the technique of strings of iron usine the “wire technique” by Nadia and Daniel Thalman and Philippe Bergeron in 1982 (U. de Montréal) :
One of the first science-fiction films created by computer (and a financial success) was TRON (Walt Disney, 1982. In the image below, we see the sequence of a race between three luminous bicycles. Each is composed of fifty or so geometric forms brought together by a modelling program :
The two ways of thinking :
These are two modes of representation of the same reality ; many types of reading have different influences on the ability to find the information, classify, memorize, and especially to make decisions :
A screen image is an emotion for which meaning often escapes us.
The three types of reading
We do not realize that just fifty years ago, we all spent our time reading in a linear fashion, because because of the form and mechanics of typography towards a metaphorical reading is based on the emergence of new metaphorical writing related to oral culture :
Today, there are more people using this quantitative visual and oral communication, via citizens speaking out, compared to those who use written communication :